EN VI

What is CPM?

- CPM, also known as cost per thousand impressions, is a formula that calculates the total ad spend for every thousand impressions on a web page. In CPM campaigns, an impression occurs every time an ad is successfully displayed to the target audience.

How to Calculate CPM? - To calculate CPM, you simply divide the ad spend by the number of impressions multiplied by thousand. The CPM formula is CPM = Ad spend / impressions * 1,000
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